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General Motors President shares how electric trucks are a foundation for world with zero emissions
A message from General Motors President Mark Reuss
GM employees put the customer at the center of everything we do. It is one of the most important values at this company, and a major factor in delivering on our vision of an all-electric future. We will have a lot of exciting news in 2020 – and our product announcements will build on the technology we’ve worked hard to advance since launching the Chevy Bolt EV.
We kicked off the year by debuting one of our most anticipated vehicles, the GMC HUMMER EV super truck, in a national television ad. Our ad spotlights the eye-popping torque and horsepower, among the many reasons we believe electric trucks will be a true mark of progress toward a world with zero emissions.
Trucks serve an important purpose for millions of Americans across the country. For some, they cart toys, pull boats or traverse the backcountry. For many others, they do hard work that requires serious reliability and versatility.
Our goal will be making electric trucks that are as tough as their drivers – customers will choose an electric truck because it is the best option for a week, or weekend, of work and play. They will surprise our skeptics and delight our customers. If you haven’t been in an EV, or if you’re skeptical that they can’t be as fun or work as hard as today’s vehicles, give us the chance to prove you wrong.
Our electric trucks will change what people thought they knew about EVs – and everything they know about Hummers. The GMC HUMMER EV is our first entry, but it won’t be alone for long. We will offer not just one pickup, but multiple models with multiple variants, for multiple customers – a vehicle and package for everyone.
These products will be powered by our talented, dedicated employees and some of the best EV technologies in the world – highly advanced batteries developed at our Battery Lab in Warren, Michigan; a battery-electric chassis that provides optimal range, ride and handling and our new digital vehicle platform that provides the bandwidth and connectivity to support the most sophisticated electric propulsion systems and active safety systems. The GMC Hummer EV along with multiple other models will be built in our hometown at our Detroit-Hamtramck assembly plant, where we just announced a $2.2 billion investment.
These technologies and more will be on full display when our EVs start rolling out in the near-term, across our lineup, into our dealerships around the world. Our strong network of outstanding dealers is a competitive advantage for us, and they will come along on this journey to electrification with us as true partners and first-line customers.
I’m confident that our electric vehicle strategy is unmatched in the industry, in terms of our combination of advanced technology, flexibility, speed and scale. We know what customers want and expect, and we’re better positioned than anyone else to give them the EV that best suits them.
Mark Reuss,
General Motors President
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ELECRIC TRUCKS ARE KEY TO A ZERO-EMISSIONS FUTURE. Source: https://www.gm.com/masthead-story/hummer-electric-truck-ev.html
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