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GM to Bring Amazon Alexa Technology to Millions of Vehicles

In the first half of 2020, the Alexa voice experience will be added to model year 2018 and newer cars, trucks and crossovers with compatible infotainment systems.   

GM and Amazon have worked together to further integrate customers’ digital lives into their vehicles with the in-vehicle Amazon Alexa voice experience. Similar to Alexa assisting with tasks around your home, soon millions of Chevrolet, Buick, GMC and Cadillac customers can use Alexa skills in their vehicles.   

“GM’s updateable app framework and vehicle connectivity lets us provide customers with new technologies that enhance the ownership experience, even to customers with vehicles that are already on the road,” said Santiago Chamorro, vice president for Global Connected Services, GM.   

Alexa Voice Experience Features

With the in-vehicle Alexa voice experience, customers can use voice commands to help complete tasks in several different categories:  

  • Navigation – Ask Alexa to get directions to a specific address or point of interest, such as a vehicle dealer, or just ask for nearby coffee shops. Alexa seamlessly integrates with compatible, embedded navigation systems in the vehicle or available OnStar Turn-by-Turn navigation using natural language.
  • Media – Ask Alexa to play a specific song, artist, genre, or station, as well as audiobooks or podcasts. Alexa can fulfill the request by bringing up available streaming services.
  • Calling – Drivers can ask Alexa to call friends and family using their voice when they pair their phone via Bluetooth and share their contacts with Amazon.   

This collaboration represents the broadest rollout of an embedded Alexa Auto experience to date. In 2018, GM launched Key by Amazon In-Car Delivery and home-to-vehicle Amazon skills, available on millions of Chevrolet, Buick, GMC and Cadillac vehicles.   

On the heels of the company’s announcement to bring Google assistant technology to GM vehicles in 2021, the in-vehicle Alexa experience is another example of how GM is listening to customers’ feedback and offering them the voice technology of their choice.   

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